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Why it makes sense for brands to feel so nostalgic | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Michael McDonald-Beraskow

Why is nostalgia so powerful? Because when the present sucks, we can always rely on the past to give us the ol’ warm n’ fuzzies. Didn’t the world used to feel so much simpler and easy-going? Wouldn’t we do anything to be taken back to our past before the nightmarish present?

http://strategyonline.ca/2021/02/09/why-it-makes-sense-for-brands-to-feel-so-nostalgic/
 

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